Brand Ambassador

The foundation of ‘Harrys Choice’ feeds is evolved around the prize winning and strong-willed local jockey, Harry Coffey.

Harry is living with Cystic Fibrosis, his vibrant, cheeky smile and outgoing personality shines bright even on the toughest days.  His inspiration to succeed both on and off the track is infections. We are proud to have Harrys as our Brand Ambassador and together we aim to achieve greatness through our ground-breaking feed, promoting optimal health for the horse and raising awareness for this chronic illness.

As he racks up winners in the saddle, Harry Coffey is simply the friend of punters.
What many don’t know is that he goes through a battle every day of his life just to do the job that he loves. Harry has a terminal illness, cystic fibrosis.
Neil Kearney, one of Australia’s leading story-tellers, has spent several weeks with Harry and his family and found the true meaning of living life to the fullest.
“The reason for doing this story was to educate the audience about Harry’s illness, and what he does to be a jockey,” said Todd Gutsche, Head of Production for TRP and “What we found was a story about family, courage, dreams and the will to be the best one can be.
“We knew that Harry got ‘crook’ and had to sit out of racing from time-to-time, but that was only the tip of the iceberg.
“From spending days in hospital getting his ‘grease and oil change’ and taking over 30 pills a day, just to keep everything in check, this story will introduce to you a young man living his dream.”
This is not a racing story but a story of one young man making every day a winner.

In the words of Neil Kearney:
‘A story that transcends racing, a young man with a terminal illness who refuses to be beaten.’
‘His doctors never wanted him to be a jockey but now they cheer every ride.

‘Harry Coffey is an inspiration, a remarkable Australian.’

Moulamein Grain Services trading as Northern Valley Stockfeeds donates 50c of every Harrys Choice bag sold to the Cystic Fibrosis Foundation of Australia.

You can help too, click on the logo below to donate and help us find a cure.

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